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Zoopla | Crab World

ZOOPLA CRAB WORLD - OOH

 

PROJECT MANAGEMENT & PRINT PRODUCER

I project managed the pitch and the production itself. I also handled the OOH and BTS films.It was a simple, creative idea - hermit crabs move home almost as much as the British public does. Instead of approaching the ad in CGI we decided to film it for real; we 3D printed our ‘house shells’ and offered them to some Costa Rican crabs who fancied moving up the property ladder. Happily, they took to them instantly and the campaign was up and running (well, scuttling).

Creative Director | Augusto Sola
Senior Creative | Ryan Self
Creatives | Jack Willoughby & Serhan Asim
Account Director | Alex Gillespie
Strategist | Sandie Dilger

Photographer | Steve Hoskins with Another Productions

Watch the making of here.